Revenue calculator
Most owners have never counted this. The ones who do are usually surprised.
How much revenue is hiding in your database?
Enter your three figures. The recovery rate is fixed to what we actually deliver across real campaigns, so the number is grounded in results, not guesswork.
Your figures
Three numbers. Estimates are fine.
contacts
Old enquiries, past customers and written-off leads you could export.
£
What one new customer is worth to you on average.
£
Roughly what you spend to win new customers each month.
Our delivered rates, fixed
41%
average reply rate
3%
total recovery rate
200k+
contacts reactivated
Revenue opportunity
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Here is what is hiding in your list
£75,000
around £6,250 a month, over the next 12 months
That matches roughly 42 months of your marketing spend, from customers you have already paid for.
Contacts in your database5,000
Customers recovered (3%)150
Value per customer£500
How this is calculated +
Customers recovered = your database × 3%. Example: 5,000 × 3% = 150.
Revenue = recovered × your average customer value. Example: 150 × £500 = £75,000 over 12 months.
Where the 3% comes from: it is the recovery rate we see across the work we do, having reactivated more than 200,000 contacts. On a short test batch, booked appointments typically land around 2%, and counting callbacks, later bookings and enquiries that convert after the test, total recovery averages around 3%. The figure here is deliberately grounded in delivered results, not best-case claims.
Your own numbers will vary by list quality and business type, and you only ever pay on the outcomes we produce.
A realistic guide based on the figures you enter and the rates we typically deliver. This is revenue over a year, not overnight. Actual results vary by list quality and business type, and you only pay on the outcomes we produce.
Want to see it before you decide? Try the AI on your own list.
See it in action →
PHYNIXAI LTD
13516683
The Offices, 57 Newtown Rd, Brighton and Hove, Hove BN3 7BA
01273 092002
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